Although 5.4% fewer cars were registered in July 2020 compared to the same month a year earlier, the number of newly registered cars increased by 43% compared to June. These are the winners and the losers.
After months where the automaker with negative numbers in the New registrations had to fight it is uphill again. In July, according to the Federal Motor Transport Authority (KBA), the growth of electric cars in particular continued and stabilized the market weakened by the corona pandemic.
Three times more electric cars registered
With around 16,800 pure Electric car were admitted almost three times more than the same month last year. According to the KBA, the number of approved plug-in hybrids was 19,100, almost six times more than in July 2019.
In the case of gasoline engines, however, new registrations fell a good 20 percent to almost 154,400 new cars. This means that one in two registered cars still had a conventional gasoline engine. According to the KBA, around 89,500 cars were used diesel operated – this corresponds to a drop in new registrations of almost 19 percent and a market share of around 28 percent.
German brands: Mini top, Smart flop
German brands recorded double-digit increases of:
- Mini (+ 35.7%)
- BMW (+ 17.4%)
- Mercedes (+ 10.7%)
For Porsche (+ 2.4%), statistics show a single-digit increase. Other brands found themselves in double digits, such as
- Intelligent (-51.6%)
- Opel (-45.2%)
- Ford (-22.5%)
- Audi (-20.8%)
As well VW (-3.3%) was partly behind the result for the same month of the previous year. However, the VW brand achieved the largest brand share of new registrations with 19%.
Import brands: Tesla crashes
Focused on import brands Subaru (+ 63.9%), Jeep (+ 42.2%) as well Mitsubishi (+ 33.4%) increase in registrations of more than 30%.
However, declines of over -30% have been observed in:
- You’re here (-66.6%)
- Land Rover (-39.9%)
- Jaguar (-38.9%)
- Alfa Romeo (-33.6%)
- Dacia (-32.1%)
With a new recording share of 7% (+ 8.3%) Skoda once again the strongest import brand in the monthly balance sheet.
Previous annual balance with minus 35 percent
According to the German Automobile Industry Association (VDA), the number of new registrations in Germany fell in the first half of the year by around 35 percent to 1.21 million units compared to the same period of the previous year.
The federal government is trying to stimulate consumption with a comprehensive stimulus package. Higher purchase premiums for electric cars and lower VAT are aimed at making buying a new car more attractive to consumers and helping the industry out of its sales crisis. The measures entered into force in July.
Despite the slight recovery, according to the VDA, the market remains “under enormous pressure”. The pent-up demand that is currently emerging could only partially offset the lull in recent months.
